28 West Creative, Summed Up

Amanda Cagle is a creative partner for small businesses, bringing nearly two decades of experience turning smart strategy into meaningful results. Through marketing and content strategy consulting, brand and lifestyle photography, creative services, and education, she works alongside founders as an extra set of hands to help businesses grow in a way that’s thoughtful, intentional, and sustainable.

Beyond client work, Amanda is also a potter and yoga instructor — practices that deeply shape how she approaches creativity, balance, and building sustainable businesses. As a mom of two, she understands firsthand the importance of creating work that supports real life (because … kids), and helps founders build business models designed to last.

Amanda has an MBA and years of content creation and marketing experience. Her career spans from the sports worlds of the NCAA and NHL to the health care industry, where she spent nearly two decades at the Radiological Society of North America (RSNA), GE HealthCare, and the American Medical Association (AMA).

Her husband, Jeff, supports clients behind the scenes when he’s not too busy with his day job or chasing after their kiddos. Jeff is a former photojournalist and magazine writer turned marketing and brand creative with experience in the food and beverage CPG, electric automotive, and cordless power tool industries.

Want to meet me to learn more? Let's connect.