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28 West Creative, Summed Up

Amanda and Jeff are a husband and wife team of seasoned content, communications and marketing professionals living in the western suburbs of Chicago with their son, William, and French Bulldog, Walter. They enjoy cycling around their neighborhood, traveling any chance they get, mom-and-pop joints with great burgers and classic adult beverages, and keeping their photo skills sharp by pointing their cameras at their boys.

Jeff is a former photojournalist and magazine writer turned marketing creative by way of the food and beverage and CPG industries. He helped launch a suburban Chicagoland craft brewery and managed its taproom, operations and online presence—where he was recognized for industry-leading social media efforts in the rapidly growing craft beer category—before joining a locally owned specialty grocer with multiple restaurant concepts, where he brought its social and digital footprint in line with its elevated brand. He now spends his days shooting food lifestyle and products for a world leader in bakeware.

Amanda is a 200-hour certified yoga teacher with an MBA and years of international relations, content management and marketing experience. She’s also a recovering perfectionist. As a seasoned communications professional whose career spans from the sports worlds of the NCAA and NHL to her current role as a senior manager of content operations at an international medical education nonprofit association, Amanda has found she most enjoys sharing her light with others through teaching yoga and telling stories through photography.

When they’re not getting to know couples and new families as they celebrate milestones and life’s little moments with 28 West Creative, Amanda and Jeff enjoy working with small businesses and brands to learn their story and help them put their best food forward online much more than talking about themselves in the third person.

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