Build a Business—and a Life—That Actually Fits
Marketing strategy, creative support, education, photography, and handmade goods for small businesses and families who want growth without burnout, beauty without hustle, and work that feels like them.
You don’t have to do it alone. I’ll meet you where you are—and help you take the next brave step.
This isn’t about doing more. It’s about building what fits.
I believe businesses grow the same way art does: with intention, practice, and a little bit of trust.
I’m Amanda Cagle—creative partner, strategist, educator, photographer, potter, yoga instructor, and mom of two kids who keep me grounded in real life. Everything I offer comes back to one thing: helping people build something meaningful that actually supports how they live.
From shaping brand strategy to teaching marketing confidence, photographing families as they are, or turning clay into everyday pieces, my work is about creating space—for growth, joy, and sustainability.
No grind-for-the-sake-of-it here. Just thoughtful work, made to last.
Curious where you fit?
What Else I Can Help With
Photography for Small Businesses & Families
On-Demand Education
Small Batch Pottery
Where are you right now?
Ready for strategic support → Work with me
Learning and building on your own → Explore education
Need images that feel like you → Book a session
Want something handmade and meaningful → Shop pottery
No matter where you start, you’re welcome here.
Let’s build something beautiful—together.
KIND WORDS
We are crying...these are everything we were hoping for and then some. We can’t thank you guys enough and can’t wait to show off these photos. These perfectly capture our little family and all three of our personalities. We will definitely have you do more photos for us! These are so so special to us!
-Kayla R
RECENT WORK
Be sure to follow @28westcreative on Instagram for the latest
28 West Creative — Chicago-Based Small Business Consultant, Brand Strategist & Photographer
Marketing strategy, branding, education, small business photography, family lifestyle photography, and handmade pottery—supporting founders and families in building meaningful, sustainable lives.